Activation Idea: A Bouquet Bar
Invite your target audience to enjoy a floral experience by creating a custom bouquet with a flower bar.
An activation is a way to engage your target audience with your brand or organization. So the more creative or memorable, the better. That’s why a flower bar is a great choice for a marketing activation idea whether it be for a city, business, real estate or other kind of organization.
I’ve had the opportunity to set up the bouquet bar as an activation for multiple organizations such as Charlotte City Center Partners , KB Homes, Madewell, Lululemon and more, and everyone is always excited about the flower bar!
A flower bar, also known as a bouquet bar or stem bar, is a table or cart full of individual flowers so guests can choose each stem they want in their bouquet, creating their own custom bouquet.
Our flower bar also includes branded bouquet carriers with assorted ribbon colors for an extra touch. Guests love choosing their chiffon ribbon to match the beautiful bouquet they created!
A flower bar isn’t just a place to pick up a bouquet, it’s a creative experience to enjoy. My favorite part about setting up the bouquet bar for events is the joy it brings to people! Truly, people get so excited to build their own bouquet and are even more excited when they see the final product, complete with the bouquet carriers and bow.
It’s the perfect activation idea for businesses and organizations looking for a fun and memorable way to interact with a target audience while providing a fun experience and treat to take home.
In Charlotte, NC we partner with the Charlotte CIty Center Partners at Valentine’s Day for a photo and flower cart activation.
There is a heart wall mural in South End, Charlotte. Charlotte residents can come to the wall for a free Valentine’s Day photo by a photographer and a free rose from the flower cart.
Here at the Botanical House we rent out flower carts to serve as bouquet bars for not only city or brand activations but also for bridal showers, birthdays, baby showers, conferences and corporate events, you name it!
If you are hosting an event in the Charlotte, North Carolina area and would like to rent the flower bar for your event, check out our details below.